Who I am & my journey

Over the past 15 years, I've worked across media and advertising, then moved into industrial manufacturing, building communications strategies for companies that don't always have a natural flair for storytelling but need one anyway. I started out writing speeches and managing media relations, then shifted into internal communications during a period of major organizational change, and now lead communications for a global manufacturing group. 

🚀 How I Switched

• What I can share: What it actually looks like to move from media and advertising into a completely different world - industrial manufacturing, where the audience, the stakes, and the pace of decision-making are nothing alike.

🧠 How I Solved

• What I can share: How to navigate crisis communications when the stakes are operational, not just reputational, and how to use internal communications to actually move a workforce through major change, not just announce it.
• My track record: Leading internal communications through a period of organizational change at one company, then stepping up to lead corporate and crisis communications more broadly at another, including the moments when something goes wrong on the ground and you have 30 minutes to get the messaging right.

🎯 How I Landed

• What I can share: How to go from being "the person who writes the speeches" to being treated as a strategic partner in the room, and whether an MBA is actually useful for someone in communications, or just a credential.